Our Story

People around the world bring out their unique beauty using our premium makeup products – Leading the way in the premium segment for more than 15 years.

With a love of beauty, an innovative concept, and a big vision, Helmut Baurecht founded the cosmetic brand ARTDECO in Munich in 1985.

In line with his goal of offering premium makeup at affordable prices, he wanted his luxurious products to be accessible to people everywhere. Affordable luxury – Laying the foundation for our success story.


We are still a german family-run business based in Karlsfeld near Munich. We have more than 800 employees working at home and abroad, all of whom enrich and contribute to our business culture. This is something we are proud of.

When it comes to our planning, our activities, and our goals, our customers’ needs are always at the forefront.

ARTDECO International

Our exclusive makeup is enjoyed in 65 countries. ARTDECO is available around the world in around 7,500 makeup stores and spas, 7,500 perfume boutiques an 300 leading department stores.